In the past, online professionals in higher education were considered secondary, or bench players on a college’s administrative team. This is no longer the case. They have become equal partners in developing institutional strategy as it relates to online ROI, and that new clout is giving them the freedom and the flexibility to experiment with innovative ideas. These new ideas incorporate inclusivity, diversity, and equity from institutional stakeholders to the communities served. This webinar focuses on the influence of previously overlooked constituents and players and their increasingly significant role in affecting the ROI of online programs.